Great way to find warmth
We use 6sense to better understand how we are reaching out to an account, if there is any interest, and who we should be reaching out to. …
Overview
What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing,…
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Popular Features
- Account identification (14)8.080%
- Behavioral visitor segmentation (13)8.080%
- 3rd party intent signals (15)7.979%
- Downstream intent signals (14)7.474%
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What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and…
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What is 6sense?
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team.
6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often.
6sense Videos
6sense Integrations
6sense Competitors
- Demandbase One
- ZoomInfo Marketing
- RollWorks
- Foundry ABM
- Metadata.io
- pharosIQ
- Terminus
- Dun & Bradstreet
6sense Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
6sense Downloadables
Frequently Asked Questions
Reviewers rate Standard visitor segmentation highest, with a score of 8.5.
The most common users of 6sense are from Mid-sized Companies (51-1,000 employees).
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Reviews
(1-25 of 29)Companies can't remove reviews or game the system. Here's why
September 18, 2023
6sense Review - One year into it
We have 2 divisions using 6sense (out of 4). Marketing had been considering an ABM solution but originally the plan was to make the decision within a year. Then our Customer Success team came to us and started talking about CDP data. We investigated 3-4 different platforms and narrowed our choices down to 2. We had a plethora of reasons we wanted to look at data in aggregate - our CRM and MAP systems while operating together, did not have data centralized in a fashion that was able to create reports or gather full information from both, marketing wanted a better understanding of which organizations were visiting our websites, and we wanted to be able to provide our sales team with additional insights on accounts beyond what we knew at that time.
Generally speaking we wanted to:
1. Be able to better target advertising and marketing messages based on interest
2. Help sales more effectively approach colder accounts with information that would help them get net new customers
3. Begin working on a move to ABSM across the organization
Generally speaking we wanted to:
1. Be able to better target advertising and marketing messages based on interest
2. Help sales more effectively approach colder accounts with information that would help them get net new customers
3. Begin working on a move to ABSM across the organization
- Unlimited keywords - our organizations target a LOT of things so allowing us to segment, group, and identify a lot of keywords is particularly useful.
- Provide insight to sales in a simplified manner - a few solutions we looked at the data was too hard to read or understand.
- Segmenting - allowing us to create data based on demographic, geographic, or intent data as well as model-based data is great.
- Onboarding - the team met with the right people at the right time and kept us all informed before launch.
- Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
- Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
- RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
September 12, 2023
If you like revenue, 6sense is for you.
We use 6sense to identify the right accounts and focus our efforts to be both efficient and effective. On the marketing side, this means running a series of campaigns to a hyper-targeted set of accounts based on parameters such as buying stages, industry, topic of interest, etc. and matching the offering and language to the needs of those accounts. On the sales side, we use the data available to make sure sales is focused on the accounts most likely to open an opportunity so they aren't wasting time on accounts that simply aren't ready to talk to sales. Through the Sales Intelligence platform, they can also acquire contacts recommended by 6sense based on the intent data. Imagine if ZoomInfo's intent capabilities did CrossFit. That's Sales Intelligence.
- Product support: They are constantly adding new features and innovating.
- Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
- Orchestration: We are able to orchestrate account and content acquisition with ease to add Qualified accounts to our CRM and kick-start contact acquisition for sales.
- Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
- I would love to see nested folders in the segment creation and campaign folder structures.
- Our sales team would like to see a contact reporting hierarchy.
- Please make it so we can export list names as a field into Salesforce or export a list to a campaign. Our sales team would like to be able to easily add their exported list to a Groove campaign. Alternatively, a Groove integration would be even better.
April 04, 2023
Simply amazing
6sense has been essential in helping my organization address key business problems by identifying high-value prospects and providing real-time insights into customer behavior. We use the platform across our marketing and sales teams, and its integration with other marketing tools has streamlined our processes and improved our productivity. Overall, I highly recommend 6sense for its advanced features and ease of use.
- 6sense's account-based orchestration capabilities are top-notch.
- 6sense's predictive analytics capabilities are incredibly powerful.
- 6sense seamlessly integrates with other marketing tools, such as Salesforce, Marketo, and Eloqua.
- Although 6sense integrates well with many marketing tools, there are some gaps in data integration with certain systems.
- While 6sense's user interface is user-friendly, the platform's capabilities are complex and may require additional training and onboarding for new users.
- While 6sense's dashboards and reports are customizable, there are limitations to the level of customization available.
November 30, 2022
Great Addition to Your Sales Team
We use this to see how our prospect our interacting with us. We can see who is actively looking at our site, clicking on key links. It helps us focus on which prospects should be our top priority to go after. This is able to focus our efforts to the best accounts possible.
- Organizes and prioritizes accounts
- Notifies us when a prospect is actively on our website
- Gives us talking points when calling a prospect because it will show what areas on our website they were on showing us their specific areas of interest
- Sometimes it is confusing because it will pull up accounts that are not in our name and so you have to sometimes sort through accounts that are not relevant to you
- It will still show prospects that have been disqualified
- It will sometimes some active customers that have bought already
November 04, 2022
6sense, predicting what could be
6sense helps me keep an eye on activity within my client portfolio and alerts me when my clients are looking for new solutions which means new opportunities.
- Provide insight into my clients' searches and interests
- Keep me informed when clients are looking for an alternative provider
- I need all my information within my CRM
- I need to be able to customize my own key words instead of going to an admin
- Sometimes it's too much information
June 17, 2022
Account Executive
Great for people who has a lot of accounts who interact with your site and set alerts for engagement. It has been super helpful in understanding where to spend your time. Great for aligingin markeitng and sales.
- Usage alerts
- Site Engagement
- More detailed reporting
- Levels of Alerts
June 14, 2022
My 6senses are tingling
We use 6sense to support our ABM sales strategy. It is currently being used by all our Account Executives & SDRs/BDRs. It's helped us key in on which target accounts to prioritize and identify specific accounts that may be in the purchasing stage for a solution. By being able to see what particular web pages anonymous site visitors are looking at, we're able to better tailor our outreach to the right people with the right message.
- Identify accounts with high purchasing intent
- Identify specific people who are looking at our website
- Ad coverage to our target accounts
- I find that 6sense data isn't always accurate
June 14, 2022
Let 6sense do the work for you!
I use 6sense in my day-to-day operations when it comes to identifying potential clients. 6sense does a great job of identifying traffic not only to our website but those organizations that are searching keywords that our company has set up. I also utilize the platform to identify the various buying stages of the potential customer. The breakdown that 6sense provides is excellent for helping to identify this. I think if the platform could be improved, it would make an effort to identify what types of people are accessing our website. By this I mean is it merely someone doing research, or is it a true decision-maker who is searching us.
- 6sense does a fantastic job identifying keywords that potential customers are searching for.
- 6sense is beneficial in the sense that it shows the various buying stages their potential customers are in.
- 6sense makes it easy to upload potential client lists that make it easier for me and my team to identify key accounts.
- 6sense makes it easy to download reports that can be shared with partners.
- 6sense could do better at identifying the operational status of the potential customers.
- 6sense platform could have better training on their help page to help their customers learn.
- 6sense is a little difficult to navigate around when someone is new to the platform. They could make the dashboard a little easier to navigate.
June 13, 2022
Relevant Info and Proper Integration
Outbound sales looking into people that interacted with content and recommended leads. Wouldn't really specify a business problem but the product does reveal people that might have gotten lost or not appeared through salesforce. The scope is pretty big - deal with various companies and greenfield accounts that require some insights as to relevant persona and sort of inbound patterns.
- Shows you people you might have missed
- Integrates very well with outreach
- Provides key words to understand trends
- convenient in terms of knowing which people not to contact
- some reports render people that no longer work at the company
- some reach prospect appear under the most engaged filter
- often lost as to what "positively responded" moment means
We use 6sense to gain insight on which accounts to target, gauge their interests, and find suggested prospects.
- Identify accounts
- Share key words to gauge what they're interested in
- Provide suggested prospects
- Understanding intuitively what "key words" refers to and how that data is gathered
June 10, 2022
A prospector's dream!
6sense makes my prospecting efforts much more targeted and allows for me to see relevant topics/people researching the things I care about most. This allows for targeted material to be sent thus shortening the time to make contact. In this day and age tools like this are key to having success in connecting with prospects.
- Sales intelligence
- Tracking of prospect activity
- Identifies titles of relevant prospects
- GUI
- Filters
- Removing individual people/accounts from scope when deemed not relevant
June 10, 2022
Promising but lacking
Looking for signals in order to focus our outbound business development efforts.
- Identify opportunities.
- Identify target accounts.
- Identify companies not worth spending time on.
- Distinguishing between signal and noise.
- Leading to companies where no real opportunity exists.
- The AI Capabilities around recommended contacts is lacking.
June 08, 2022
Navigation
6sense is used for lead milling. With the daily notices I receive in my emails, I look up POC with that company.
- Sending daily emails with company information.
- Giving Key Words of interest by company.
- Integrating well with current program.
- Ease of use.
- Easier to navigate through.
- Better training.
June 06, 2022
Fair 1 Year Review of 6sense
We use it to figure out what are the different buying stages most of our key accounts are at and use the information to do properly planned to go market actions to effectively reach out to our customers.
- Advertise to a particular target account
- Understanding what accounts are in which buying stage
- Understand what particular keywords accounts are researching
- It's very hard to connect to Facebook for advertising
- It's very hard to connect to Google ads for advertising
- It can improve in categorizing into further subfolders
6sense is a powerful tool to help prioritize prospecting efforts by identifying the warmest leads and accounts. With so many accounts that myself and my team are expected to work and navigate, having a tool like this that informs us about relevant contacts/ hot accounts how are researching our company or sharing "interesting moments" really makes our lives easier and more efficient with our sales outreach.
- Surfaces "hot" leads and accounts.
- Helps identify net new prospect contacts for key accounts.
- Prioritizes and suggests action to take based on contact activity.
- Accuracy of some contacts can be outdated (no longer working at the org).
- Providing some sort of score to rank the priority of some hot accounts would be helpful.
- Being able to include some of these elements directly in fields at the contact level would be helpful.
June 04, 2022
Solid Addition to Tech Stack
Use 6sense for talking points and to find accounts who may be interested in our services.
- Find new accounts.
- Provide talking points.
- Provide key words to help with call/email.
- Pushes certain accounts to the wrong people.
June 02, 2022
Why we would purchase 6sense all over again!
6sense has been phenomenal as it relates to helping us spend our time in the best way possible. It provides fantastic clues to let us know who is researching which content and if they could potentially be in the market for our services. I would recommend this tool to anyone!
- Identify organizations in the market
- Identify key words or content that is being researched
- Identify the location of where specific prospects are located
- Let us know if their profile fit is worth our time
- Being able to more narrow down who the individual is that is researching our content
- Be more accurate as to which stage that prospect is in
June 02, 2022
Next-level marketing!
6sense is a great tool for sales and marketing. The account level detail helps with personalized outreach on the sales team. Segments help alert CSMs of potential churn. The advertising campaigns are simple to set up and easy to optimize. The overall reporting provides a lot of detail to help us reach out ICPs with the content they are looking for.
- Detailed reporting
- Integrations are easy to set up and use
- Advertising campaigns are more efficient
- Dashboards are slow to load
- Purchasing contacts isn't clear/easy
June 02, 2022
Works well and easy to use
6sense is a great tool for sales reps to prioritize their outreach. Being a start-up, we have fairly large territories and hundreds of potential accounts to begin outreach. 6sense helps us find accounts that have the highest interest level in our product and the highest likelihood of being potential customers.
- Find accounts that have interest in our product
- Sort accounts based off their interest rate
- Finds accounts that tipped off some SEO campaigns
- Accuracy of interest level
- More insights into when and where these accounts/prospects are located
- Better metrics into company initiatives and news
May 13, 2022
Best INTENT Buyer detection tool ever.
Slintel is one of the best tools to find intent buyers. Slintel suggests people who would be interested in buying your product or services.
Cold emails and cold reach outs are random and we need to be lucky to find someone who actually needs your services or product, slintel tells who are the highly probable people or companies that may take your services.
Slintel solves the problem of connecting to hot lead.
Cold emails and cold reach outs are random and we need to be lucky to find someone who actually needs your services or product, slintel tells who are the highly probable people or companies that may take your services.
Slintel solves the problem of connecting to hot lead.
- Contact Discovery of people to have the intent to buy
- Excellent filters that help zero in on your prospect
- Real time information about the prospective buyers
- helps find decision makers in a specific organization
- Further break up of filters for detailed reach
- Filters based on function of the employee can be improved
- Not much to improve on, the tool is more or less right.
July 08, 2021
A solid addition to your martech stack
We currently use 6sense for aggregate company level data in 2 ways:
- Whitespace enrichment on our existing contacts.
- Account "signal" data that indicates an account's buying journey with our product.
- Surfacing account buying signals.
- Make it easy for sales/marketing to jump on engaged accounts.
- None!
November 30, 2020
Engaging the right buyers with the right message at the right time
We implemented 6sense as our primary predictive engine. It is used by our entire sales and marketing organisation for different use cases.
6sense is well integrated with our CRM system, Salesforce and supports our sales organisation in prioritising their outreach, expanding their sphere of influences in key accounts to build pipeline and close deals. Our sales teams use 6sense insights to prioritise accounts in their territories who are in the later stages of the buyer's journey (decision making, purchase) and are our ideal customer profile as well as identify key players they should be pursuing. Knowing accounts who are in the earlier stages of the buyer's journey (awareness, consideration) allows them to get their foot in the door - well ahead of our competitors. 6sense technographic and firmographic data is also used by sales to customise their messaging that yields higher engagement rate.
We also use 6sense to supplement our database. We work with our marketing team on a programmatic approach to reach out to individuals in targeted functions whom we may not have in our CRM but are associated with our ICPs. We nurture these leads until they are sales ready.
6sense is well integrated with our CRM system, Salesforce and supports our sales organisation in prioritising their outreach, expanding their sphere of influences in key accounts to build pipeline and close deals. Our sales teams use 6sense insights to prioritise accounts in their territories who are in the later stages of the buyer's journey (decision making, purchase) and are our ideal customer profile as well as identify key players they should be pursuing. Knowing accounts who are in the earlier stages of the buyer's journey (awareness, consideration) allows them to get their foot in the door - well ahead of our competitors. 6sense technographic and firmographic data is also used by sales to customise their messaging that yields higher engagement rate.
We also use 6sense to supplement our database. We work with our marketing team on a programmatic approach to reach out to individuals in targeted functions whom we may not have in our CRM but are associated with our ICPs. We nurture these leads until they are sales ready.
- Salesforce iframe - 6sense data is available on leads/contacts/account records. When sales are working their key accounts, they only ever need to look at the record in salesforce to know where the account is in the buying stage, how well they are engaged with the key players and more importantly, who they should be engaging with. Knowing which technology competitors the accounts use allow our sales teams to better position our solutions.
- 6sense model and scoring - based on our own historical data, 6sense provides us visibility on our ICPs and allows us to focus on them. It is also flexible and allowed us to build different models for our 2 key products.
- Next Best Action feature - this feature is loved by our sales teams as it gives visibility to individuals within accounts whom we have in our CRM, and those that we do not and should be pursued by sales. as part of the "talking points," it would be great to add the competing technologies, and not only highlight the marketing activities done by the individual.
November 23, 2020
No more without 6sense
6sense is being used across departments by various groups of employees from marketing to sales, operations, or strategic functions. It is used to guide decisions and actions.
- Synthesis of large amounts of data into very concrete, actionable insights guiding actions that lead to positive outcomes
- Prediction of buying intent and customer journey stage
- Access to data we normally wouldn't have access to or possibility to process
- Empowers, enables and makes sales conversations more effective
- Guides decisions, helps prioritize actions and focus on the most impactful and result-generating actions first
- Helps understand what customers and prospects care about at different points in time
- Similar level of insights available in the international space outside North America (international space coverage) & better visibility on data partners in each geo
- Provide a 6sense wiki/guide explaining 6sense terms used in 6sense iframe, in 6sense alerts, and 6sense ABM platform (explicit definitions and relations between these terms)
November 19, 2020
Great insight with 6sense
6sense helps us prioritize our marketing efforts around the key accounts in a buying cycle and the most likely to purchase. Additionally, its display advertising platform makes it easy to automate the process of targeting these key accounts. We currently use ABM intent data, but are planning to implement predictive analytics in the new year.
- Associating anonymous activity with accounts
- Alerting marketing and sales of accounts with intent
- Advanced segmentation and filtering of account and activity data
- Automating display advertising program
- 6sense is ramping up additional marketing orchestration functionality. Can’t wait to see all that is on their roadmap.
- There is not currently an option to organize segments into folders.
November 09, 2020
Predictive modeling FTW!
We use 6sense across sales and marketing teams to solve two key problems: 1) segmentation of target accounts by stage in buying cycle, 2) model account fit based on firmographic and technographic data to predict which accounts are most likely to buy.
- Identifies accounts in decision and purchase buying stages to prioritize for sales outreach or bottom-funnel marketing.
- Maximizes ROI of marketing spend by being able to filter target account lists for only "strong fit" accounts.
- Integrates with MAP/CRM to optimize lead flow based off level of intent or profile fit.
- I wish there were more tools for personalization within ABM campaigns to more easily scale.
- We have several accounts still labeled in "Target" stage that convert to opportunity.